Here’s a guest post and infographic from Ecommerce-Platforms.com
Online shopping behaviour: women vs men. Are we that different?
Did you know that men are more likely to research products before buying online, while women are more receptive to other people’s opinions?
It’s facts like this that drive sales for online businesses who choose to segment their marketing messages and promotional materials, since although some of the trends overlap, women and men are actually quite different in how they absorb information online and how they choose to purchase products and services.
Created by Ecommerce Platforms, this infographic explores how men and women shop online. The results are rather eye-opening considering you may never have known that women require chat features, discussion forums, visuals and customer reviews, while men need detailed product descriptions, feature comparisons and customer reviews in order to make an educated purchase decision.
From online stores who sell running shoes to shops that promote cleaning services, the details in this infographics are helpful for reevaluating how your business approaches towards people of different sexes. It’s easy to make assumptions about how customers respond to your website, marketing messages and product pages, but what is it about their innate tendencies that make their minds tick online? It’s easy to simply group men and women in the same boat to save time and effort, but how is this affecting how your customers feel about your relationship with them?
Do your customers feel neglected, like a mere number that your company pushed through the sales process to put money in your pockets? Customer segmentation is a pivotal key in unlocking customer happiness, and this infographic is a wonderful place to start.