Online shopping behaviour: women vs men. Are we that different?
Did you know that men are more likely to research products before buying online, while women are more receptive to other people’s opinions?
It’s facts like this that drive sales for online businesses who choose to segment their marketing messages and promotional materials, since although some of the trends overlap, women and men are actually quite different in how they absorb information online and how they choose to purchase products and services.
Created by Ecommerce Platforms, this infographic explores how men and women shop online. The results are rather eye-opening considering you may never have known that women require chat features, discussion forums, visuals and customer reviews, while men need detailed product descriptions, feature comparisons and customer reviews in order to make an educated purchase decision.
From online stores who sell running shoes to shops that promote cleaning services, the details in this infographics are helpful for reevaluating how your business approaches towards people of different sexes. It’s easy to make assumptions about how customers respond to your website, marketing messages and product pages, but what is it about their innate tendencies that make their minds tick online? It’s easy to simply group men and women in the same boat to save time and effort, but how is this affecting how your customers feel about your relationship with them?
Do your customers feel neglected, like a mere number that your company pushed through the sales process to put money in your pockets? Customer segmentation is a pivotal key in unlocking customer happiness, and this infographic is a wonderful place to start.
Since I really liked what I was hearing, I thought buying Winning The Loser’s Game (6th edition), would be a good next step. So in this book review, I’ll tell you why I’m glad I made this decision. Plus…
You’ll also learn exactly what this book is about, so by the time you’re done reading this review you should be able to confidently decide if this is the right investing book for you. Sound good?
Now let’s get down to business.
Summary of Winning The Loser’s Game:
Winning the Loser’s Game is a classic guide to winning on Wall Street. And if anything, this book is even more relevant today, than when it was first published in 1998. This updated edition also helps investors apply the advice in a contemporary manner. It also reinforces the initial findings. by proving they’re standing the test of time. So let me tell you what you should expect.
First off, Winning The Loser’s Game explains exactly what a loser’s game is. The premise is simple: loser’s games are those that you win by avoiding mistakes, rather than taking a positive action. Think about golf, or amateur tennis. In those sports, most of the time the winner is the person who makes the fewest mistakes.
So how does this apply to the stock market?
Ellis argues in Winning The Loser’s Game that over the last 10-20 years, professional investing has become a loser’s game. It wasn’t always that way. But now there are so many intelligent professionals studying so hard, that trying to outperform the market has become a loser’s game. And to make matters worse, avoiding mistakes isn’t easy!
So what’s an investor to do? Well, luckily Winning The Loser’s Game doesn’t just talk about the challenge facing today’s stock market investor. The book also proposes a new way of thinking about the markets and the steps you can take to turn investing into a winner’s game. So how does it work?
The main thrust of Winning The Loser’s Game is that instead of trying to beat the market, you should make the market work for you. You can do this by carefully defining your investing (or retirement) goals. That’s the most important step. In order to win, you need to define what winning looks like for you!
Then, based on your risk tolerance, conservative expectations of returns and passive low-fee asset allocation you can build a diversified portfolio that will get you where you need to be. Make sense?
Ellis really tries to hammer home the point that asset allocation, realistic expectations and understanding your risk tolerance (or being able to stick with your long term plan) are the key to making investing a winner’s game.
Of course, the book covers all of these topics in compelling detail. So you get a much more convincing discussion of the issues than I’ve managed to summarize above. But hopefully this gives you a taste. Now before we wrap up this section, you should know…
Winning The Loser’s Game is also very well written. It’s concise, reads quickly and is to remember. As you probably know, some finance books can be quite boring. That’s why I like to give extra points to those that are easy to understand and a little entertaining. So are you getting hungry to read this book yet?
Well, hold on a second. We still haven’t gotten to my favourite part of this book. Do you want to hear it?
To be honest, I like the way Winning The Loser’s Game is upfront about how hard consistent outperformance by active management is. Ellis doesn’t deny the facts. But he also gives hope and provides a compelling and actionable roadmap for how, even without beating the market, you can use investing savvy to achieve everything you’d ever need to have a rich and fulfilling life.
Of course, as someone who runs a blog about stock ideas, you have to expect I have some bias towards active investment management. But even with this outlook, I still really appreciated how this book broached this perennial debate.
Now before we finish this book review, I just want to say:
Usually at this point in my investing book reviews, I try to find something negative to say about the book I’m reviewing in order to provide you with a balanced perspective. But in the case of Winning The Loser’s Game, I really can’t complain. The book is smart, focused and communicates the compelling message clearly. Hard to argue with that, right?
Winning The Loser’s Game – The Final Word:
By now, you are probably getting the feeling that Winning The Loser’s Game is a book worth reading. And if you have a serious interest in investing, you’re probably right to check it out. I’d also like to re-emphasize that the author of the book is also an incredibly successful investor who you can certainly learn from. For these reasons, I recommend checking out Winning The Loser’s Game on Amazon today.
On the other hand, if you’re still a little unsure about whether or not Winning The Loser’s Game is the right book for you, I encourage you to check out the video book review below. This should give you even more great information on Winning The Loser’s Game.