Trend Following Book Review

Trend Following by Michael CovelTrend Following, by Michael Covel, explains how you can ‘Learn to Make Millions in Up or Down Markets.’

So is it for real? Does this book really hold the secrets to stock market success? Well, in this book review of Trend Following, you’re about to find out.

And although most of the book review I do here at are focused on fundamental investing, it’s nice to switch it up every once in a while. I’m also happy to say that…

After reading Trend Following, I’m confident even fundamental investors can benefit from some simple technical rules to help them avoid getting taken advantage of their own emotions. Make sense?

Good. Now let’s get down to business…

Trend Following by Michael Covel Book Review:

Trend Following by Michael Covel is probably the most comprehensive book on the subject of trend following trading. It’s foundational reading for anyone who is interested in learning more about how trend following works. So the title doesn’t lie.

The book is also easy to read, broken into digestible sections with interesting and insightful quotes from famous trend followers and traders in the margins. It’s a great reference book you can draw from again and again.

Trend Following is well-written and logically laid out. The book introduces the concept of trend following, including the basic ideas and goals of trend following traders. From there, the book introduces some of the world’s most famous trend followers and examines their return data.  Suffice it to say…

The trend following trading data is pretty compelling. After browsing through their returns, it’s hard not to give trend following a sober second-thought. But the book doesn’t stop there.

Trend Following continues by exploring some of the psychology behind trend following. And I think for me at least, that really made a difference.

My Favourite Part About Trend Following:

When reading Trend Following by Michael Covel, I really appreciated the sections about behavioural economics and trading psychology.

And don’t get me wrong, the book does a great job describing trend following trading techniques. But…

I just loved how it went the extra mile to talk about some of the psychological and emotional challenges that can confront someone who is trying to learn applying trend following trading.

Because if you’ve ever done much trading yourself, you know it can be difficult at times to keep your compose and stick to your plan. The fact that trend following provides some tips and ideas for tackling this aspect of stock market success is very valuable.

Now, usually at this point in the book review, I try to find something negative to say. Because I want to give you a balanced review.

But the truth is, I read this book in a couple of days, took lots of notes throughout, and had a lot of trouble putting it down. The book was engaging. And although there wasn’t any focus whatsoever on fundamental analysis, it was very interesting and applicable for traders and investors.

The only other thing worth mentioning is that while trend following can be applied to stocks (and the book has a great appendix on this), the majority of professional trend followers are commodity trading advisors that trend follow all sorts of different markets. This makes pure trend following a little bit tougher to access for the individual investor.

Trend Following – The Final Word:

By now, you should see that Trend Following had a very positive impression on me. I found techniques and ideas that I think I can apply to my investing. For that reason alone, I think you’d be wise to check out Trend Following on Amazon, and see for yourself.

Of course, if you’re still not convinced about this book, you can always watch the video book review to hep you get even more information on Trend Following.

Trend Following – Video Book Review:


Best Cities to Live In

I recently came across new infographic with 10 of the best cities to live in. I think being a successful investor in any of these cities could be a lot of fun.

The selection is based on two essential parameters, Quality of Life and Cost of Living, including meal expenses, monthly transportation, basic utilities, internet and business environment.


Wealthing Like Rabbits Book Review

Wealthing Like Rabbits Book Review

Is Wealthing Like Rabbits the right book for you?

Wealthing Like Rabbits by Robert R. Brown is an Original introduction to personal finance.

But before we get into this book review, I want to let you know I got this book for free. It was given away at a personal finance conference I attended. But I don’t think this will bias my review.

The other thing I should mention from the outset of this book review, is that Wealthing Like Rabbits is primarily a book for Canadians. While the basic personal finance lessons still apply to those in the USA, the account types discussed are all specifically about Canada. So if you’re looking for a personal finance book for south of the border, you might be better off with something like I Will Teach You To Be Rich.

Now, with all that preamble out of the way, let’s get down to the business of this book review. Sound Good?

What’s Wealthing Like Rabbits All About?

As you’d expect, Wealthing Like Rabbits is an introductory-level book about personal finance.

In summary, this book covers the blocking and tackling of sound financial management. And even though this is something I am familiar with, it’s always good to get a fresh perspective and a thorough refresher.

Speaking of fresh perspective…

Wealthing Like Rabbits is a pretty eccentric book. But I kind of like that. It makes the topic of personal finance much more bearable (similar to The Wealthy Barber). I think this “easy to access” education is especially important for those who are just starting to learn about finance and investing.

Books like Wealthing Like Rabbits make it much easier for people to start empowering themselves with financial education. And that reminds me of the best pat of Wealthing Like Rabbits.

Let me tell you war I mean.

The Best Part of Wealthing Like Rabbits:

The best part about the book Wealthing Like Rabbits, is how actionable the information is. I think this is especially important in the world of personal finance, because the power of compounding really does work for or against you. If you aren’t snowballing money for your future, then time is working against you. So for that reason I really appreciated the actionable urgency of this book.

As an example, one thing I didn’t know about was the T1213 form, which allows you to reduce your payroll tax by declaring you’ll make RRSP contributions. Pretty cool, right? I’m going to put this tip into action for myself. But Wealthing Like Rabbits doesn’t stop there.

Whether you’re looking for insight on buying vs. leasing a car, renting vs. buying a house or paying down debt vs. saving for retirement, Wealthing Like Rabbits has actionable information that you can use. For this reason, I think the book is a great primer on personal finance.

Now, in the interest of giving a balanced book review, I wanted to let you know that the book isn’t perfect.

One Weak Spot for Wealthing Like Rabbits:

Wealthing Like Rabbits is a good introductory read for those looking to learn more about personal finance, there’s no denying that. But as is the case with almost any introductory text, they try to cover a lot of ground in a short amount of time.

I appreciate the author’s struggle. You want the book to be comprehensive without being intimidating. And I agree with the author’s approach that it’s better to drive home a few key fundamental points with lots of different examples in different areas of life. But there’s also a drawback to this approach.

Personally, I find that these types of book (including Wealthing Like Rabbits), tends to jump around a bit. The experience as a reader is a little disjointed, because while the theme of personal finance is consistent, the book doesn’t have much of a narrative. I realize this isn’t the end of the world, but I think a more cohesive journey for you as the reader can help you get even more out of the book.

So now that you’ve seen the pros and the cons of Wealthing Like Rabbits, let’s bring this book review to a close.

Wealthing Like Rabbits – The Final Word:

Wealthing Like Rabbits  is a good introduction to personal finance, especially for your Canadian cousin who overspends and under saves. Plus, the book is pretty fun and easy to read. For that reason alone, it’s worth checking out Wealthing Like Rabbits on Amazon.

But if you’re still on the fence, feel free to watch the video book review below to get even more insight into whether or not Wealthing Like Rabbits  is the right personal finance book for you.

Wealthing Like Rabbits – Video Book Review:

How to Manage Your Personal Finances

If you’re like many one of many people in the US today you may be struggling to manage your personal finances. While the signs of economic recovery are in place, according to CNN Money, the pace isn’t “wow-inducing” and while salary increments are observed, they remain modest. If you’re having personal finance issues and you want to manage your money better, you need to start learning to think and plan smarter.

Don’t let bad credit get the best of you

The first thing you should do is get a copy of your credit report from three different credit bureaus, such as ExperianTransUnion and Equifax. When you look over these reports, be sure to check for any errors or debts that are already paid. If you do find anything that shouldn’t be there, write a letter to the bureau(s) detailing the error and they should be removed from the reports fairly swiftly.

Learn to manage your debt

Before you can think about setting any kind of a budget, it’s important to determine how much debt you have and begin repaying it. Start with the high interest debts first and allocate a sum of money each month that goes towards debt repaying. Once you have finished paying your debts, this money can then be allocated to saving.

Time to think about budgeting

The next step is to create a budget that will allow you to track your income on a regular basis. My Money Coach talks about the importance of creating a budget to ensure that you always have enough money for the things you need. Start by writing down your most important expenses, such as rent, utilities, groceries, etc., and then move on to your miscellaneous expenses, including salon visits, magazine subscriptions, and clothes shopping. Try to cut out all unnecessary spending from the budget, such as your daily Starbucks or candy bars.

Become a saver

Start to save part of your income each pay period, as it is good practice to have some money available for an unforeseen emergency situation. You can also start to think about your mid and long term goals, such as saving for a vacation, buying a home, or saving for your retirement. Consult with a financial advisor to look into ways you could invest your money, as this can be a good way to build a stable financial future.

Get a second job

OK, so this might not be something you’ll want, or even need to do, but if your financial situation is truly getting the best of you, you may need to boost your income. Ask your current employer for more hours and if that isn’t possible, think about looking for a second job that you can do from home, such as freelance writing, customer service, or data entry. This is a good option for stay-at-home moms who want to achieve a better work/family balance

Get smart about your credit cards

When paying off your credit cards each month, try to pay more than the minimum balance. Not only will this help you pay off the balance quicker, but if you only pay off the minimum, you will mainly be paying the interest on the card rather than the actual balance.

Look for free activities

Learn how to enjoy life without having to spend money. Go to free events in your town and visit the library for free books and DVDs, or watch movies instead of going to the theatre.

Do you really need a brand new car?

You may be one of those people who always wants the latest make and model, but have a look at your existing car. Do you really need to change it? Can you get it serviced regularly instead?

Learning to manage your personal finances requires sensible thinking and some dedication, but gaining control over your money is priceless and by implementing these simple tricks, you can learn to become financially smart.
by Michael Peggs


Michael Peggs, founder and CEO of Marccx Media.

Michael Peggs is the founder of Marccx Media, a digital marketing agency specializing in SEO and Content Marketing. Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships. He is also a blogger and podcaster, hosting the iTunes Top 10 New & Noteworthy podcast You University – The Personal Branding Podcast.

The Wealthy Barber Returns Book Review

The Wealthy Barber Returns, by David Chilton, offers Significantly Older and Marginally Wiser, Unique Perspectives on the World of Money.

Of course, the reason the book is significantly older, is because it’s something of a sequel to The Wealthy Barber, which was a personal finance classic here in Canada (over 2 million copies sold!) But I never read it.

Then last week, I was at the Canadian Personal Finance Conference, and the author, David Chilton was a keynote speaker. I quite enjoyed his talk, and thought it went well beyond personal finance. And then I noticed a free copy of The Wealthy Barber Returns in my conference bag. The book is only about 200 pages of light and punchy writing. So I tore through it pretty quickly.

And my hope is, by the time you’re done reading this book review, you’ll have a good understanding of whether this is the right personal finance book for you.

What The Wealthy Barber Returns is All About:

The Wealthy Barber Returns is a funny, smart and to the point book about personal finance best practice for Canadians. The book talks about the basics of spending, staying out of debt and paying yourself first. But it does it in a refreshing and entertaining way. If you’re new to the world of personal finance, you’ll find this book easy to read and simple to understand. Not bad, right?

The Wealthy Barber Returns goes on to offer advice about RRSPs vs TFSAs, the dangerous cost of line-of-credit-enabled home renovations and the benefits of forced savings and index investing. All in all, the book is a pretty great primer on personal finance, especially for Canadians. Now let me tell you about my favourite part of this book.

The Best Part of The Wealthy Barber Returns:

The Wealthy Barber Returns isn’t necessarily ground-breaking. It’s good old-fashioned advice you can rely on. So if you’re looking for an innovative investment strategy this isn’t the book for you. On the other hand…

The best part of this book is it delivers this time-tested material in a way that’s engaging and entertaining. A lot of personal finance advice, although simple, is lost on people because of how boring it is. There’s no laugh factor, and that makes it dry to learn about if you don’t have a burning passion for this kind of stuff. And let’s face it, most people don’t.

For that reason, The Wealthy Barber Returns might make a good gift. If you have friends and family that could benefit from better money management this is an easy introduction that might really help them out. I think because of how short and entertaining the book is, even those with the biggest credit card deficits could get something out of it.

Where The Wealthy Barber Returns Could be Improved:

Personally, I quite enjoyed The Wealthy Barber Returns. But my only complaint would be that the book could have been structured a little bit better. While the book was easy to understand, it didn’t feel like there was much logic to the organization of the chapters. It was a little bit of a spattering of ideas.

I don’t think this necessarily took away from the value of the book. But it might have been a lost opportunity to create a little bit more of a narrative for the reader. All in all though, this is a relatively minor drawback and I’d still recommend The Wealthy Barber Returns.

Now let’s finish this up.

The Wealthy Barber Returns – The Final Word:

The Wealthy Barber Returns is a refresh of a personal finance classic. And it’s good to hear a contemporary update from a trusted voice in the world of money. Plus, the book was easy and fun to read. I think that’s  an often under-rated aspect of personal finance books. For these reasons I recommend you check out The Wealthy Barber Returns on Amazon.

If you’re still not convinced this is the right book for you, I recommend you watch the video book review below. This will give you even more insight into The Wealthy Barber Returns, to help you decide if you’d like to read it.

The Wealthy Barber Returns – Video Book Review:

New Trading For a Living Book Review

The New Trading for a Living, by Dr. Alexander Elder, is about “Psychology, Discipline, Trading Tools and Systems, Risk Control, Trade Management”

This Wiley Finance classic was one of the best-selling trading books of all time. And in this book review, we’ll be taking a closer look at the updated 2014 edition! I love reviewing books that have been recently markets, especially anything that deals with technical trading indicators or tactics.

Now, before we get into this book review, there’s a few things you should know about the author. He had a very interesting life before he started trading, and his trip to America was anything but easy. From Dr. Elder’s website:

Dr. Elder was born in Leningrad and grew up in Estonia, where he entered medical school at the age of 16. At 23, while working as a ship’s doctor, he jumped a Soviet ship in Africa and received political asylum in the United States. He worked as a psychiatrist in New York City and taught at Columbia University. His experience as a psychiatrist provided him with unique insight into the psychology of trading. Dr. Elder’s books, articles, and software reviews have established him as one of today’s leading experts on trading

Now, let me tell you about this terrific trading book:

New Trading For a Living Explained:

The New Trading for a Living is exactly what it sounds like. It’s a practical guide to trading like a professional. The book is suitable for very-interested introductory or intermediate traders who want to learn what it’s like to trade full-time.

The book gives a concise yet comprehensive review of a variety of factors traders must be familiar with, including:

  • How markets work
  • What securities you can trade
  • Investing and trading timeframes
  • Chart patterns
  • Technical indicators and oscillators
  • Price and volume analysis
  • Position sizing
  • Risk management rules
  • Proper trade record-keeping
  • Trading psychology
  • And much much more…

The New Trading for a Living really does provide an in-depth overview of almost everything a trader should know. The only thing the book doesn’t pay too much attention to is taxes, but you can figure that out on your own depending on where you live, right?

And the best thing about this book is it actually shares trading strategies and methodologies with you. All of the information is actionable and you can use it immediately to help improve your trading. It might take some practice before you get it perfect, but this book is sure to point you in the right direction no matter which area of trading you’re struggling with.

But it won’t just help you today…

New Trading For a Living a reference book that you’ll want to keep around for years to come. I took detailed notes while reading this book, and if you’re especially eager, there’s even a study guide you can buy to quiz yourself on how well you’ve absorbed Dr. Elder’s information.

And one other bonus is that since the book was published so recently, all the examples in the charts are very contemporary. It’s nice to be able to relate to the examples because in some cases, you may have even thought about trading those stocks yourself. This updated version definitely has appeal.

But wait…

One Small Note of Caution about New Trading For a Living:

New Trading For a Living is a great book, but like any book, it won’t make you a great trader overnight. If you can perfectly apply all of the information in the book, you’re likely to have success in the markets. But that perfect application is easier said than done. So…

Let me just say, even if you read this book a few times in a row, while it will certainly get your trading on the right foot, it won’t make you a millionaire overnight. In the end, the reason so many traders don’t make is not because they have the wrong system, but because they lack the risk management and mastery of emotion that’s required to exploit opportunities in the heat of the market moment. Make sense?

As long as you go into this book with rational expectation, I think you’re sure to find it valuable. Now, that’s just about everything I wanted to tell you about New Trading For a Living.

New Trading For a Living – The Final Word:

New Trading For a Living is a fantastic book that would serve as an exemplary introduction to technical analysis and life as a trader, for anyone who is seriously interested. The book delivers a ton of concrete value with the actionable approach taken by the author. And for this reason alone, I think if you’re serious about being a trader you can benefit from buying The New Trading for a Living on Amazon.

But hey, if you’re still a little unsure about investing in your trading future, you can always watch the video book review below for more information on this intriguing trading book.

New Trading For a Living Video Book Review:

Best Trading Podcasts of 2015

Best Trading Podcasts for 2015

Looking for the Best Trading Podcasts for 2015? Well, you’ve come to the right spot.

Whether you’re interested in swing trading, momentum trading or buying earnings breakouts, this blog post has just the right podcast for you.

So without further ado, let me share my personal favourite list of the best trading podcasts for 2015…

Best Trading Podcasts for 2015:

Chat with Traders: This new podcast launched in 2015 is a definite contender for the best trading podcast of 2015. Each week, the host Aaron Fifefield interviews successful, and sometimes legendary, traders to understand why they win consistently. This is an excellent podcast for entry-level traders who are looking to find their footing in the markets. I really enjoy tuning into this trading talk show each week.

MarketFoolery: This straight-to-the-point podcast, presented by Motley Fool, is a great way to stay on top of market stories. It’s also sure to expose you to a steady stream of stock trading ideas. And what’s not to love about that? Check out MarketFoolery to get a glimpse into the narratives behind the most popular stocks on Wall Street.

Trend Following: Michael Covel is a little bit eccentric, but that’s why I love him. His podcast about trend following trading covers everything from psychology and trading systems to eastern philosophy and interviews with the world’s best trend-following traders. If you’re a serious trend-following you’re probably going to want to make the podcast a regular listen.

StockTwits: I couldn’t write a list of 2015’s best trading podcasts without including this must-follow show hosted by Chicago Sean. It’s always worth listening to. He features some of the best traders from the StockTwits community and does a fantastic job connecting with the guests. And you know what the best part of this podcast is? Sean’s interviews are even more educational than they are endearing. Check it out for yourself.

Masters in Business: Okay, before we review this final podcast, let me just admit it isn’t exactly a trading podcast. But in this business-oriented broadcast, Barry Ritholtz regularly parades absolutely outstanding guests. And almost all of them talk about the market. You’re sure to learn from every episode of Masters in Business. Now do yourself a favour and start listening.

So there you have it, folks! In my opinion, these are the Best Trading Podcasts for 2015! But what do you think?

Leave me a note in the comments section below if you have your own favourite trading podcast. I am always looking for more great content to listen to so I’ll look forward to hearing your suggestions.

The Dark Genius of Wall Street Book Review

The Dark Genius of Wall Street Book ReviewDark Genius of Wall Street, by Edward J. Renehan, Jr. explores “the misunderstood life of Jay Gould, King of the Robber Barons.

In this book review, I’ll tell you all about The Dark Genius of Wall Street. So that you can decide if this is the right investor biography for you. Sound good?

So you might be wondering, how did I come across this book? Well, last summer, a commenter on my YouTube Channel recommended a book about The Epic Life of Cornelius Vanderbilt. In that awesome biography, you meet Jay Gould from the perspective of camp Vanderbilt. And I was intrigued.

So naturally, I was curious when I came across this retrospective that portrays Jay Gould starkly different from the villain Vanderbilt’s biographer made him out to be. And in that regard, the book didn’t disappoint. Now let me tell you more about the king of the robber barons.

A Summary of The Dark Genius of Wall Street:

Dark Genius of Wall Street is a biography of Jay Gould. It starts out in the Catskills, where Jay was born. And like any good biography, the book spends a couple of chapters speculating and exploring the influences that may have shaped young Gould in his early years. Since Gould was growing up in the 1800’s, these anecdotes of how he got started in the tannery business were fascinating.

From there, the book examines Gould’s early ambitions in business. You see how he got his start, surveying the hills of his county and trying to sell maps. It wasn’t exactly easy going. But Gould’s industrial efforts prevailed. And he managed to snowball his earnings at a rather respectable rate.

Eventually Gould moves to Manhattan, and more specifically, Wall Street. From there, he hatches one strategy after the other to methodically build his empire. And this is where the stories really get interesting. From his daring endeavours with Daniel Drew, to his clashes with Carnegie, Gould made an impression on early America.

I can’t do the stories justice, so I’ll leave it to you to read more for yourself in The Dark Genius of Wall Street. But first, let me tell you my favourite part.

The Best Part of The Dark Genius of Wall Street:

Dark Genius of Wall Street is a really enjoyable read. At around 350 pages, it actually comes in pretty short for a biography. But let me tell you the best part.

I think the aspect of this book that I liked best, is that it challenges the conventional perception of Jay Gould. The book does a good job drawing on primary sources and pointing out factual inaccuracies in the accepted folklore about Gould. I appreciated this perspective, because at the same time the author doesn’t hold any illusions about Gould’s true intentions.

The reason I like this approach is because it helps you more accurately appreciate the conquests of this epic businessman. Does that make sense? Good.

And one more thing…

Another reason I like reading biographies is how they often reinforce important lessons. For example, The Dark Genius of Wall Street makes it abundantly clear that by no means did Jay Gould have an easy childhood. He wasn’t spoon-fed success. Instead, he hustled, showed initiative and made things happen for himself. Personally, I always find this to be validating.

On a darker note, it’s also insightful to see that almost invariably, the legacies of these one time kings don’t last. In the case of Gould, as in Vanderbilt, their children and grandchildren for the most part squandered their fortunes. It goes to show, you have to work hard to earn it. And that’s the main lesson from these kind of biographies. The Dark Genius of Wall Street was just a particularly exciting one to read about.

So by now, you should be getting a good picture of what The Dark Genius of Wall Street is all about, right? Then let’s draw this thing to a close.

The Dark Genius of Wall Street – The Final Word:

The Dark Genius of Wall Street is a fascinating financial biography about one of Wall Street’s most mysterious men. For that reason alone, I think it’s worth buying Dark Genius of Wall Street on Amazon.

Although if you still aren’t convinced, you’re welcome to watch the video book review below to help you get even more insight into the exceptional read.

The Dark Genius of Wall Street – Video Book Review

The Business of Family Book Review

The Business Of Family Book ReviewThe Business of Family by Linda Davis Taylor, explores “How To Stay Rich for Generations.”

This book came on my radar, when the friendly people at FSB Associates recommended it to me. They sent me a copy to read and review. And I’m happy they did.

Now before I tell you what The Business of Family is all about, let’s talk about the author for a second…

Linda Davis Taylor, is CEO of America’s oldest investment advisory firm, Clifford Swan Investment Counsel. She’s the fourth generation of family running her firm, so I think she’s well-positioned to give advice about how to keep money in the family for the very-long term. Now let me tell you what this finance book is all about.

Summarizing The Business of Family:

The Business of Family takes an insightful look at an important but little-mentioned topic. The long-term financial success, as well as the overall success of your family is critical to those interested in amassing a fortune. After all, what’s the point of working so hard if your money dies with you?

The Business of Family looks at the issues of family, legacy and finance from a new angle. By evaluating industry research, profiling well-known successful family businesses and applying a little book of common sense, this book promotes a thought-provoking approach to managing your family. Emphasis on managing.

I was pleasantly surprised at how the author advocates using business best-practice to improve the life of your loved ones. When you read The Business of Family you’ll learn the importance of applying focus and discipline to your home life, just as you would a financial investment. Your business mindset can actually improve your family time. But you’ll have to read this book for yourself to find out how.

The bottom line is, when you reflect on the lessons in this book, they all make sense. As with anything, the challenge will be in applying these lessons consistently. So if you can pull it off, a new level of fulfillment might await you.

One Word of Warning About The Business of Family:

The Business of Family takes a neat twist on something that most financial professionals probably don’t often think about. For that reason, I wanted to give you one quick word of warning about this book.

You see, while the benefits of implementing this book’s ideas are sure to outweigh the effort over the long term, the book could be perceived as a little shocking to certain of you in the financial industry. Here’s why…

The truth is, a lot of bankers, brokers and traders work hard, and might not to get spend as much time with their family as they like. So admitting to and addressing the challenge head-on might be tough to come to grips with. Ironically, those are some of the people that could probably benefit most from this book, lest they hustle so hard for naught.

The Business of Family – The Final Word:

The Business of Family addresses an important topic that doesn’t get enough attention in today’s mainstream financial media. We all work so hard, but we don’t always consider how we can apply our business success to our family. And as shown in this book, when done right, it can work wonders. For that reason I recommend you take a look at The Business of Family on Amazon

The Business of Family – Video Book Review:

Online Shopping Behaviour: Women vs Men

Here’s a guest post and infographic from

Online shopping behaviour: women vs men. Are we that different?

Did you know that men are more likely to research products before buying online, while women are more receptive to other people’s opinions?

It’s facts like this that drive sales for online businesses who choose to segment their marketing messages and promotional materials, since although some of the trends overlap, women and men are actually quite different in how they absorb information online and how they choose to purchase products and services.

Created by Ecommerce Platforms, this infographic explores how men and women shop online. The results are rather eye-opening considering you may never have known that women require chat features, discussion forums, visuals and customer reviews, while men need detailed product descriptions, feature comparisons and customer reviews in order to make an educated purchase decision.

From online stores who sell running shoes to shops that promote cleaning services, the details in this infographics are helpful for reevaluating how your business approaches towards people of different sexes. It’s easy to make assumptions about how customers respond to your website, marketing messages and product pages, but what is it about their innate tendencies that make their minds tick online? It’s easy to simply group men and women in the same boat to save time and effort, but how is this affecting how your customers feel about your relationship with them?

Do your customers feel neglected, like a mere number that your company pushed through the sales process to put money in your pockets? Customer segmentation is a pivotal key in unlocking customer happiness, and this infographic is a wonderful place to start.